200 pages | Trade PaperbackRobert Wynne uses wit, humor, and, yes, straight talk to help readers learn the art of public relations.

The media landscape is constantly changing. The 24-hour online news cycle for magazines, newspapers, TV, and other outlets, along with social media, offers news challenges and opportunities to inform and persuade.

Most books on public relations are useless. Theyre boring academic textbooks written by group consensus filled with outdated scholarly theories or fantasies about social media tricks guaranteeing that youll go viral and instantly obtain fame and fortune.

Straight Talk About Public Relationspresents realistic, powerful insights about how to tell a story, make an impact, and increase influence it explains how the game of communications is played today.

Persuading people to buy products or services, change their opinions, or support causes is difficult. But there are tactics that work and you’ll find them in this revised edition.

Creating great content, and presenting your story, words, and images to the media and influencers, is critically important to performing public relations. The two biggest trends in public relations are social media and content marketing, and this revised and updated edition features new insights into:

• finding and engaging your audience
• successfully pitching the media
• writing an editorial that wows
• creating a persuasive social media campaign
• dealing with fake news
• measuring PR success

This witty, no-holds-barred introduction to the art of public relations is perfect for entrepreneurs, small business owners, students, those working in the PR business who want to update their skills, and any consumer of media who wants to understand the secrets of persuasion. The foreword by Emmy Award-winning writer Dave Boone sets the stage for the book, where youll learn to master the skills of public relations and strategies to write well and deliver your messages in the right way, at the right time, to the right audience.