Why are some people more inventive, pioneering and successful than others?
And why are they able to repeat their success again and again?

Because it doesn’t matterwhatyou do, it mattersWHYyou do it.

Those who have had the greatest influence in the world all think, act, and communicate in the same way – and it’s the opposite to most. InStart with Why, Simon Sinek uncovers the fundamental secret of their success. How you lead, inspire, live, it allstarts with why.