272 pages | PaperbackThis trailblazing book from award-winning behavioral scientist and Wharton Professor Katy Milkman explains why. In a career devoted to uncovering what helps people change, Milkman has discovered a crucial thing many of us get wrong: our strategy. Change, shes learned, comes most readily when you understand whats standing between you and success and tailor your solution to that roadblock. If you want to work out more but find exercise difficult and boring, downloading a goal-setting app probably wont help. But what if, instead, you transformed your workouts so they became a source of pleasure instead of a chore? Turning an uphill battle into a downhill one is the key to success.

Drawing on Milkmans original research and the work of her dozens of world-renowned scientific collaborators,How to Changeshares an innovative new approach that will help you change or encourage change in others. Through case studies, engaging stories, and examples from cutting-edge research, this book illustrates how to identify and overcome the barriers that regularly stand in the way of change.How to Changewill teach you:

Why timing can be everything when it comes to making a change

How to turn temptation and inertia into assets that can help you conquer your goals

That giving advice, even if its about something youre struggling with, can help you achieve more

Whether youre a manager, coach, or teacher aiming to help others change for the better or are struggling to kick-start change yourself,How to Changeoffers an invaluable, science-based blueprint for achieving your goals, once and for all.