Amuseables Ruler is never more content than when things line up perfectly. Angles. Ratios. Windows. Its no wonder hes studying to become an architect!

Youll likely find him desk-sharing with his best friend, Amuseables Pencil: a creative livewire (and serial doodler). They shouldnt work well together, but together theyre responsible for some of the most exciting new builds this side of Battersea Power Station

Even in a world of wild ideas, someones got to draw the line. It’s all about balance!

Jellycat Plush | Ages 0+ | 3.1″ x 7.9″ x 1.6″