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Tiny Habits: Why Starting Small Makes Lasting Change Easy by BJ Fogg

$12.84 $21.40

Improving your life ismucheasier than you think. Whether its losing weight, sleeping more, or restoring your work/life balance the secret is to start small.For years, weve been told that being more healthy and productive is a matter of willpower: that we s

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Improving your life ismucheasier than you think. Whether its losing weight, sleeping more, or restoring your work/life balance the secret is to start small.

For years, weve been told that being more healthy and productive is a matter of willpower: that we should follow the latest fad and make constant changes to our lifestyles. But whether in our diets, fitness plans or jobs, radical overhauls never work. Instead we should start with quick wins and embed new, tiny habits into our everyday routines.

The world expert on this is Silicon Valley legend BJ Fogg, pioneering research psychologist and founder of the iconic Behaviour Design Lab at Stanford. Nowanyonecan use his science-based approach to make changes that are simple to achieve and sticky enough to last.

In the hugely anticipatedTiny Habits, BJ Fogg shows us how to change our lives for the better, one tiny habit at a time. Based on twenty years research and his experience coaching over 40,000 people, it cracks the code of habit formation. Focus on what iseasyto change, not what is hard; focus on what youwantto do, not what you should do. At the heart of this is a startling truth that creating happier, healthier lives can be easy, and surprisingly fun.

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